Saturday, May 30, 2020

How to Attract Recruiters on LinkedIn

How to Attract Recruiters on LinkedIn In modern times, LinkedIn can be a competitive place. Lots of keen professionals are exploring the network for the right opportunities. As such, recruiters are suitably present to pick them up. Due to this competitive nature, you need to make sure that you’re utilizing LinkedIn in the right way to attract recruiters. In brief, LinkedIn is a social network for professionals. Anyone can sign up to this online platform, whether they’re the CEO of a multi-billion dollar company, a marketing executive, a sprightly intern at a local start-up, or a prospective student looking for a foot in the door. It is a social platform designed for users to ‘connect’ with each other. Once these connections have been made, users can message one another with inquiries, career-based advice, or general opportunities. The social platform now has more than 500 million users registered worldwide, so it’s a network you certainly want to get involved in if you’re interested in super-boosting your career. What can it be used for? LinkedIn can be utilized in lots of different ways. Sharing Content: Seen anything in your industry that’s caught your eye? Perhaps there’s been some new example of virtual reality that might revolutionize the retail space? You can share it on your feed to spark a conversation. Following Market Leaders/Thought Leadership: Discover new ways of thinking by following the biggest business influencers around, many of which are present on LinkedIn who share new thoughts and ideas with their followers. Career Advice: If you look to make the right connections, you can find yourself talking to the best person to give you specific advice on your next career move. Sourcing Contact Information: Can’t find the right email for a certain someone? You can always check if they’re on LinkedIn, and with the engagement rate being much higher on this social network, you likely to receive a faster and more thorough response. Recruitment: These days, it’s uncommon to find a recruiter who is not active on LinkedIn. This social platform is a buzzing hive of professionals in which to search and prospect for new employees. Recruiters can check an individual’s skills, accreditations and their employment history â€" all of which can be made available to them from your profile settings. What are the benefits of using LinkedIn? Customize Your Profile: With LinkedIn, you have to power to customize as much information as you want. You can choose what type of content shows up in your social feed. You choose what type of information is displayed on your profile and you choose whether you want to be contacted by those who are not connected yet. An Accessible Online CV: LinkedIn can give you an online platform in which to place your own professional CV. Instead of blindly sending it to companies who are currently hiring, you can have it accessible at any time on your LinkedIn profile. Through this method, employers/recruiters can come and look themselves if they require one. Build a Personal Brand: You can choose to build your own personal brand through this social network, too. Sharing specific types of content, connecting with the right group of people and getting involved in certain conversations will mark you out as someone easily identifiable. Grow Professional Network: Growing your network of like-minded professionals is an invaluable tool. Many meetings, conversations, and business start with connections such as these on LinkedIn. You never know what someone might be able to offer you if you don’t get in touch. Speak with the Right People: If you need to contact the right person at a certain company, this might be seen as a daunting task a few years ago. Now, however, this problem can be erased quite simply by having the person registered on LinkedIn. You can request a connection with this individual and then come into conversation here, via an instant messaging service, rather than waiting hours if not days for an email response. CV-Nation is an expert in this field, and they’ve come up with 10 actionable tips you can take to turn recruitment into employment. About the author: Chloe Rowlands has been working as a copywriter for several years now in the marketing industry. She enjoys writing about how individuals can now harness the power of digital to super-boost their careers and how to keep business at the forefront of whats possible.

Tuesday, May 26, 2020

Write Your Way to a Profitable Personal Brand, $5 at a Time - Personal Branding Blog - Stand Out In Your Career

Write Your Way to a Profitable Personal Brand, $5 at a Time - Personal Branding Blog - Stand Out In Your Career For several years, writing and giving away ideas online has been viewed as the best way to build your personal brand. Its a popular and powerful technique, well-documented in numerous best-selling marketing books, like David Meerman Scotts New Rules of Marketing PR. But, does it make sense to limit your brand building writing activities to just ideas and information distributed online for free? Recently, Traci Hayner Vanover, the Promo Diva ©, one of my recent Guerrilla Marketing Association interview guests, introduced me to Fiverr.com. During our interview, Traci described Fiverr.com as eBay meets K-Mart. What is Fiverr.com all about? After visiting Fiverr.com, I found Tracis assessment to be accurate; Fiverr.com is a one-price-fits-all online bidding site where anyone can offer products or services for $5.00. There is no charge for listing products or services, although Fiverr holds back a dollar as their share of each transaction. (See Fiverrs Terms of Service page.) Individuals sell a wide range of products and services, both frivolous and serious, on Fiverr: Recorded voiceover introductions for audios and podcasts Jokes and poems for upcoming speeches or family events 5oo to 700 word articles and blog posts Compilations of how to tips or public domain articles Photo retouching to remove weight or wrinkles Postcards sent from Costa del Sol, Spain How do sellers benefit from Fiverr.com? Obviously, no matter how fast they can type, no one is going to support their family on $5 sales. But, as Traci, an experienced Fiverr seller and author of Five Dollar Fortunes, emphasized during our call, Fiverr success is not about the sale, but the networking and relationship building opportunities it generates. In her words: The Fiverr marketplace has provided me with a new venue for professional networking. In providing my $5 gigs, I’ve connected with users who have gone on to become paying clients for consulting and copywriting work. I have made contacts that have become joint venture partners. Asked for specifics, she responded: The low price point allows me to introduce my services to a new audience, and enables me to illustrate how I can help them reach their business goals. I’m willing to take a risk on an initial purchase for the chance to gain a new contact, subscriber, or client. She concludes: At a time when many advertising mediums produce less than stellar results, Fiverr has provided me with benefits well beyond what I had ever imagined or expected. How can your personal brand benefit from $5 sales? In addition to the networking and relationship building that Traci described above, Fiverr.com helps you prequalify prospects and identify those most likely to become profitable clients. Background My first job out of college taught me an important lesson: When you give things away, theres often no buy in, or commitment, from the recipients. Because an article or teleseminar event is free, recipients subconsciously devalue, or under-value, the information, product, or service that you give away. But, if recipients pay a token amount, they become emotionally invested in the product or service youve shared with them, they take it a bit more seriously. My first job after college involved running a cultural program that involved distributing tickets to events like Boston Symphony Orchestra or Pete Seeger concerts to children who would- otherwise- never be able to attend. However, the free tickets often wouldnt be used. But, when we started charging 25 cents for the tickets- -even if they were $50 tickets- every ticket was used! Fast-forward to the future In the current environment, there is such a wealth of quality information out there that a generation of buyers is getting used to free. In many ways, its getting harder to get paid for information. (Look at the problems local newspapers are facing replacing declining paper sales with subscription-based web sites.) However, once someone buys something from you, and receives full value, (or more than full value), theres a greater likelihood theyll buy from you again. Theyve gotten to know, like, and trust you. So, dont look at Fiverr.com from the perspective of immediate income.   Instead, view Fiverr.com as a long-term relationship building tool, for which you receive a token payment and more important an opportunity to create a qualified prospect, i.e., someone willing to spend money, to add to your list prospect list. Note: Like eBay, buyer feedback plays an important role on Fiverr. Tips for choosing what to sell on Fiverr.com As Traci wrote in Five Dollar Fortunes ,your goal as a Seller on Fiverr.com is to create a HIGH VALUE product or service that can be fulfilled quickly. Nothing fits the bill better than information. You can literally create a service once, and sell it over and over again. Autoresponders permit hands-off delivery of your e-books, audios, videos, and templates. More important, in many cases, you dont even have to write new content! Instead, all you need to do is harvest the content that youve already written! Here are some product ideas just waiting for organizing and reformatting: Compilations. Chances are, over the years, youve written hundreds of articles, blog posts, and newsletters. These contain a wealth of information just waiting to be copied, pasted, and reorganized. For example, I have over 0 One-Page Newsletters which Im reorganizing into categories, such as blogs, content writing, design, postcards, presentations, MindManager keyboard shortcuts and the like. Lists and resources. As a subject area expert, youre familiar with the resources, (online, offline, and published), available in your field. With your knowledge of your field, you can create a number of $5 information products by assembling annotated lists of books, e-books, terms, shortcuts, tips, vendors, and websites in your area. Simply personalize, and add authority, to your lists with a brief paragraph summarizing the context, or relevance, of each listing, plus your opinion about each resources strengths and weaknesses. Buying guides, reviews, and user tips. As a subject area expert, youre an informed buyer, You know what matters, and what doesnt matter, when buying a product or service, and you are probably able to share valuable ideas, shortcuts, and tips, for using the tools of your trade. Your opinions and recommendations can build you a strong following, as the continuing success of publications like Consumer Reports shows. Secrets of personal brand building success with Fiverr.com For many interested in building their personal brand, the first step is often to simply recognize the quality of the information and insights that you have not only gathered. Often, the information youre most likely to take for granted is precisely the information your prospects are looking for! Once you take a fresh look at the information youve already written, you can look for ways you can combine and recombine what youve written into into new formats and packages you can sell for $5, building your network, your personal brand, and online visibility,while generating referrals and qualified prospects. Author: Roger C. Parker shares ideas for planning, writing, promoting, profiting from brand building books in his daily writing tips blog. His latest book is #BOOK TITLE Tweet: 140 Bite-Sized Ideas for Compelling Article, Book, Event Titles.

Saturday, May 23, 2020

Why Positivity Breeds Success

Why Positivity Breeds Success New recruiters will often hear the phrase positivity breeds success. But why is this quality so important, and how exactly does it help us at work? We take a look at this fascinating and hugely powerful quality, and the reasons for fostering it: It is infectious: When you feel positive and optimistic, it shines from you. People with great personalities and charisma are invariably positive people. By feeling good themselves, they naturally want others to feel good too, and will often go out of their way to help others to achieve their goals. When you think about it, a recruiters role is to support the client to achieve their recruitment goals so the right attitude is key to selling your service, and making it compelling to potential leads. It rubs off on others: Positivity will help your colleagues and co-workers to feel better too, as they will take inspiration from your attitude and approach. This will be greatly valued by your managers and leadership team, as they see the powerful and supportive role that you play within the business. By: Mike Kincaid It makes you stand out for the right reasons: Walk into a room with a big smile and the attitude that you are there to do a great service, help others and deliver, and you will instantly attract others to you. That energy, that positivity and a proactive approach generates, is highly compelling. Think about someone you know that radiates optimism, and compare them to someone you know that is pessimistic and negative. Who will you naturally go and speak to in a gathering? It boosts your mood: Our thoughts drive our emotions, and the power of positivity is that, by simply thinking about good things, we can greatly improve our moods, thoughts and actions. Remember, thoughts drive emotions and thoughts also drive our actions. If we are thinking in the right way, we will act in the right way. Positive thinking expands our boundaries and sense of confidence and self. When we feel positive, we will naturally challenge ourselves to try out new things or take good risks. It boosts your creativity: Positive thinking is naturally creative, mainly because it helps you to relax, feel good and think expansively about ways to tackle problems and opportunities, rather than convincing yourself that innovation or risk taking is fruitless, and that you are doomed from the start! That position of calm and openness can really help your creative juices to flow! It helps you build relationships and draws others to you: Most of the favourite people in our personal and professional lives tend to have a sparkle about them. They will focus on the good, look for the best in situations, and be generally optimistic and happy. These people draw others towards them with their positive energy, and by fostering a similar approach, you can develop equal successes in your relationships. Remember, positivity is contagious, and the more you practice it and tweak your way of thinking towards optimism, the greater the results. By: wimpers It helps you to tackle difficult situations in the right way: There are very few truly right or wrong situations, in the way that there are few truly or entirely good or bad situations. The way we view something depends on our outlook and perspective. If you can find something good or positive in a difficult situation, you have cracked the secret to developing and learning as an individual. Only by reflecting on lessons learned, and then changing your approach, do you develop. Simply mulling over a bad outcome and doing nothing about it, will leave you stuck in your current position. Again, line up your thoughts in the right way, and the actions will flow. Another great tip is to view a difficult situation from the other persons perspective, to gain insight and understanding about their position. This helps you to moderate your approach, and dissipates anger when you dont get your own way. Learning techniques such as compromise and negotiation is also valuable, as is reflecting on the situation afterwards, and discussing alternative approaches it with an experienced mentor. It helps you to achieve your goals: For anyone who has ever read The Secret, the allure of positive and goal-oriented thinking is clear. The theory holds that like attracts like, so that positive thinking and focusing on your goals and the good things in life, will attract these to you. Likewise, focusing on bad situations and negative scenarios can attract those things towards you to which is why people that we perceive as being lucky, are invariably optimistic and glass half full people. Positivity breeds the right behaviours: Positive people will be the ones coming into work early with a smile on their face, enjoying conversation with their colleagues and looking forward to the day, before proactively cold calling, working on their social media presence, booking a full diary and generally making sure they get the most from each day, rather than thinking about all the things that could go wrong. Their attitude makes them bold and successful, simply because it removes fear and inertia. Positivity is always an active trait, and it engenders energy. Welcome it into your life, and you will constantly feel the benefits! Author: Satnam Brar is Managing Director of  Maximus IT,  an Oracle Gold Partner which specialises in recruitment in the ERP, CRM Database sectors, specifically ORACLE, MS Dynamics, Salesforce.com and SAP.